the heart of Service-Focused Marketing
Since 2016, The Conciergeʼs Club of America has helped strengthen the bond between hotel employees and their guests by partnering with trusted businesses within the community through their relationship-driven marketing approach.
CCA is an organization comprised of hotel employees that stay well connected and informed about businesses within the community in which they serve. Our members carefully select local dining & entertainment options to partner with that optimize a guestʼs experience.
Our mission is to increase customer service at our hotel properties while returning a significant ROI for our partners.
Some of Our Partners
Results Matter
NOMINATION PROCESS
There is a high level of importance put on working with partners who mirror the high standards we set at our hotel properties. To make sure this happens, we implement a nomination process by our hotel managers that allows the staff to vote on the most trusted options in the area.
After all of the nominations have been established in that particular chapter, we decide which businesses we will move forward with. Depending on the size of the chapter, we typically limit to between two and five partners at any given time.
Chapters are geographically divided based on the number of hotels in a given area. Studies have shown that guests usually like to dine within 3 miles of their hotel. This process allows are marketing programs to be practical and efficient.
ROI
There are many mitigating factors on how successful our campaigns are. One factor is clear, this is a low risk/high reward investment. Through tracking, 4-10 percent of the 15,000 guest passes distributed through the year*, are redeemed.
Price point and profit margin of your business is an integral part of the equation. For restaurants and bars this is generally figured on the average check for a two top.
The model proves the low risk/high reward nature. This does not account for the extra sales you would also gain from hotel employees that will frequent your establishment more often with their VIP Club Card.
*number can vary based on size of chapter
Driving Growth for the Service Industry, One Connection at a Time.
Colleen Flowers, Marketing Specialist with Grube Inc (dba Buffalo Wild Wings)
‘Being in the hospitality industry, we constantly focus on attracting new guests. The Concierge’s Club of America does just that. As a Buffalo Wild Wings franchise, we’re known for being a place for guests in our communities to gather. Being front and center at area hotels with travelers looking for places to dine, we love to be the first option they’re presented with. We see over 2,000 unique visitors annually, with ticket averages of $50+. The CCA team is very responsive and truly cares about the success of our program. We look forward to expanding our reach with them as we continue growing.’
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